Barbara Schneider is the John A. Hannah Chair and Distinguished Professor in the College of Education and Department of Sociology at MSU. She is the principal investigator of the College Ambition Program (CAP), a study that tests a model for promoting a STEM college-going culture in high schools that encourages adolescents to pursue STEM majors in college and occupations in these fields. She worked for 18 years at University of Chicago, holding positions as a professor in Sociology and Human Development and senior researcher at the National Opinion Research Center (NORC). She remains a senior fellow at NORC, where she is the principal investigator of the Center for Advancing Research and Communication in Science, Technology, Engineering, and Mathematics. She uses a sociological lens to understand societal conditions and interpersonal interactions that create norms and values that enhance human and social capital. Her research focuses on how the social contexts of schools and families influence the academic and social well being of adolescents as they move into adulthood. Professor Schneider has published 15 books and over 100 articles and reports on family, social context of schooling, and sociology of knowledge. She recently served as editor of Sociology of Education and as president of the American Educational Research Association (AERA).